A look into my creative world.
At The Luma Edit, I create thoughtful, story-led content that helps brands show up with confidence and clarity online. My work focuses on capturing real moments, subtle details, and the people behind the business, blending strategy with a soft, editorial approach. From behind-the-scenes filming to educational and brand building content, every piece is designed to feel natural, aligned, and true to your story, while still supporting growth and connection across social platforms.
Short Form Video Landscape
Short form landscape videos are versatile visual assets designed to elevate your brand across multiple touch points. They’re perfect for website sections and portfolio pages, adding movement and emotion that instantly captures attention, while also working seamlessly on in clinic TVs to create a calm, premium atmosphere without relying on sound.
These videos can also be used creatively within Instagram feeds, carousels, or pinned posts to break up grid layouts and reinforce brand storytelling.
Product Launch
This product launch video highlights the facial cupping tool in a way that feels both educational and aspirational. Through close up, tactile visuals and slow, intentional movement, it showcases how the tool is used, its gentle nature, and the ritual behind it.
Ideal for websites, in-clinic screens, and social platforms, this style of video helps demystify the technique while positioning the product as a considered addition to a skincare routine.
It builds trust, sparks curiosity, and supports product education without relying on heavy explanation, allowing the visuals to do the storytelling.
Brand Experience
Visual storytelling that shows how your brand is experienced in real life, through touch points, conversations, and the quiet moments that define your client journey.
Treatment Launch
This content is created to support the introduction of a new treatment within a brand.
We focus on education, key visual moments, and the overall feel of the service, helping audiences understand what’s being offered while aligning with the brand’s tone and values.
The result is a considered launch that feels clear, intentional, and confidence-building.